ANNA MOLLY
anna@anna-molly.com* 646-238-7363 * www.anna-molly.com* linkedin.com/annmoll

 

Marketing Manager, Ziff Davis, LLC                                                                                                                                                                                                 July, 2017 – February, 2018 

·      Increased companies’ revenue by 500K through identifying digital trends, optimizing spend and performance based on the industry insights
·      Proposed successful upselling tactics to sales people to use by utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
·      Created a full turnkey media plan for the company's first mobile app. Have proposed 5 new digital products for the company to determine
·      Built marketing decks for meetings, RFP pitches, case studies and Wrap Up reports

Account Manager, inMarket, LLC                                                                                                                                                                                                   October 2016 – April 2017

·      Successfully managed over 15 sales accounts. Supported excellence in service delivery, client satisfaction and strategic growth of the assigned account portfolio in support of the sales team
·      Strategized and created media plans based on creative briefs for advertising proposals budgeting up to $600,000
·      Up-sold client campaigns (up to $50,000) through assisting sales with campaign measurement efforts to ensure campaign metrics are robust and meet client campaign objectives

Digital Producer and Business Development managerEDGEDNA                                                                                                                                        April 2015 – September 2016

·      Raised company’s revenue by $400,000 in 6-month period by generating new client business and partner relationships with various world-famous brands
·      Managed iOS, Android, Unity apps and various website developments (The Goose Island App has received gold W3 Award)
·      Initiated discovery and product strategy, set timelines for project phases, outlined budgets and pipelines  Oversaw project builds / Extensive Q&A testing
·      Developed and managed online social media marketing campaigns, influencer program, paid social initiatives

Market Development ManagerBDS Marketing                                                                                                                                                                        March 2014 – March 2015

·      Established and supervised client accounts (124 stores) in NYC area – contacted and visited clients regularly
·      Provided daily competitive Intel and market analysis; created daily and weekly status reports
·      Led product training to medium (7-10) and large (30-50) groups focusing on sales training needs
·      Reached 157% of the Stretch base sales goal of Jawbone products in NYC during 1stand 2ndQuarters of 2014

EDUCATION

COOP, New York, NY                                                                                                                                                                                                                      August 2017 – December 2017
Digital Marketing certification program in SEO, SEM, Paid Social, Google Analytics, Google AdWords, and Excel

Brooklyn College, City University of New York                                                                                                                                                                            September 2015 – May 2017
Master of Science in Media and Communications

Fashion Institute of Technology, New York, NY                                                                                                                                                                           January 2013 – February 2014
Associate in Applied Science in Advertising and Marketing Communications

Russian State Social University, Moscow, Russia                                                                                                                                                                        September 2004 – June 2009
Master of Arts in Journalism, specialization in PR and Publishing 

SKILLS
·      Experienced in MS Office, Key Note, Prezi, comScore, CRM (Salesforce), Asana, Trello, Jira, Sprinklr, Simply Measured, Final Cut, robust UX/UI mobile app and web development understanding, Invision, CMS (WordPress, Drupal, Square Space), Google suite (Analytics, Tag Manager, Key Word Planner, Ad Words), MailChimp