THE BROADWAY EXPERIENCE
THE GOAL:
Drive website traffic and engage users by sharing valuable and exciting consumer information, increasing awareness and conversion rate in the form of ticket sales.
THE SOLUTION:
Along with my creative and dev teams at AKA, we have created and maintained many mobile responsive entertainment websites that have helped our clients engage, guide, and convert their digital visitors into actual theater audiences. Most of our websites were built on a management-friendly WordPress CMS platform, allowing not only our internal teams but the clients themselves to be able to edit and amend the content of the site.
Our entertainment websites were always a work of art. They are usually colorful and memorable. We condensed information to be easily accessible and digestible. As experienced industry leaders, we know how to guide potential consumers from when they land on the home page to an easy purchase path while keeping them engaged and entertained with other valuable website content and relevant information.
Our websites often contained interactive elements like animation, games, Konami code Easter eggs, social media APIs, and other web extensions and integrations. In addition, we have extensive experience working with the most popular ticket integrations for our show calendars, such as Today Tix, Telecharge, Ticketmaster, etc.
Be More Chill - Easter Egg Animation triggered by a series of keyboard strokes, referencing the old Konami video games.
The Inheritance Homepage.
CLIENT: Multiple Broadway Production Companies
MY ROLE: Senior Digital Producer
DELIVERABLES: Mobile First Word Press Websites
AGENCY: AKA, NYC
