We have partnered with the craft beer unit of the world's largest brewing campaign to launch a mobile app loaded with emerging technologies.
Overview
Provide Goose Island fans additional engagement with the brand through emerging technologies. For example, the Goose Island App contained VR tours, Augmented Reality content, Beacon Integration, store locator functionality, event functionality, and more. These technologies have been working in tandem to deliver a unique, relevant experience.
CLIENT: Goose Island Beer, AB InBev
PROJECT: Native Mobile App
DELIVERABLES: Mixed Reality, Virtual Reality Development, Application Development, Beacons Development
AGENCY: EdgeDNA
MY ROLE: Business Development, Creative Strategy, Account Management, Project Management
CONSUMER UTILITY MOBILE APP
The Goose Island App was built with utility as a core feature. The brand rolled out a digital strategy around the application to provide this. Immersive content like Virtual Reality raises awareness of The Goose Island process and culture, while features like Untapp'd Integration and Augmented Reality ensure its use while out drinking. A store locator and beer selector help convert intent to purchase. Finally, beacons and event integration enhance the user experience at Goose Island events across the country.
INTERFACE
An extensive user interface was implemented to ensure users could fully leverage the app’s various features. From VR to Beer Locator, users are never more than two clicks away from any given functionality. This was all achieved while providing a uniquely "Goose" experience, complimenting the brand’s rustic microbrewery history.
