Sasha gradiva

Came up with the creative idea of the National Single Release, its theme, and poster design. Closely worked on the distribution with CBS Network. Nationwide coverage, six biggest American markets: New York, Los Angeles, San Francisco, Chicago, Miami, and Boston. The campaign included subway posters, taxi tops, subway shelters, and wild posting.
The campaign was broken down into two parts. The first week, posters contained minimum info, creating buzz about an unknown spy that was “Wanted” all over the country. The second week, posters included a QR code and an iTunes logo, letting everyone know that this was an ad for a new “Wanted” single release now available on iTunes.