NYBG

In 2019 while working at AKA, we created the first two permanent NYBG mobile native experiences targeted to enhance guest interaction and education.

Created mobile experiences were meant to transport visitors into different seasons of the Perennial garden and allow them to observe the Conservatory from viewpoints not accessible to the general public. Both apps use 360-degree videos and photography, other related imagery, audio and historical artifacts that allow guests to get an insight into the history and the scientific nature of the locations they visit. Now you can experience both the Perennial Garden’s seasonal transformations and the beauty of the Palm Dome in our immersive mobile guide from the comfort of your home or in person at NYBG.

NYBG mobile native experience
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Year-Round uses advanced 360 morphing technology that allows users to morph seasonal garden photography for a seamless peek inside the different views one location experiences during different times of the year. Palm Dome utilizes the same technology allowing for a seamless transition between different height viewpoints of the Conservatory’s Dome. Users can view the dome from the basic floor standpoint, midway to the top overlook of the Conservatory’s interior.

NYBG mobile native experience Conservatory

Perennial Garden

Special features include:

  • Multiple 360-degree transforming views of the Perennial Garden throughout spring, summer, and fall;

  • Slideshows featuring distinctive plants selected for color and seasonality;

  • Snapshots of seasonal highlights;

  • Exclusive videos with NYBG curators and experts.

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PALM DOME INTERACTIVE MOBILE GUIDE

Special features include:

  • Soil-to-ceiling 360-degree augmented views of the 90-foot-tall palm dome

  • Virtually explore inside the Conservatory’s Palms of the World Gallery and access never-before-seen views of the tops of the towering palms.

  • Images, videos, and audio from our curators provide information about what the viewer is seeing. Historical content about the dome's creation, maintenance, and restoration.

ROBERTO BURLE MARX

The goal
Enhance guest interaction and education for NYBG major 2019 exhibition, Brazilian Modern: The Living Art Of Roberto Burle Marx.

The solution
We created a mobile experience that transports visitors into Roberto Burle Marx’s world. The guide uses interactive elements such as landscape builder, oversight drone mapping photography, a custom build quiz, a large variety of artist-inspired recipes, tips, other related photographs, video, audio and historical artifacts to let guests explore the wonders of the Brazilian living art that inspired the artist firsthand. 

Advanced location-aware technology allowed users to engage automatically based on where they stand in the exhibition. The technology also allowed users to share their unique experiences on social media, inviting their peers to attend the exhibition in person and virtually from their homes. 

The Living Art Of Roberto Burle Marx mobile experience won a Silver Davey's Award for the Mobile Features/Best Use of GPS & Location Technology in 2019.

  • CLIENT: NYBG

  • MY ROLE: Senior Digital Producer, Creative Strategy

  • DELIVERABLES: A series of Web Apps utilizing location-based technology, 360 content, and immersive morphing technology

  • AGENCY: AKA, NYC

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